Brand New is a spiffy website that looks at changes in brands and logos in the business world. It's something that fascinates me -- I'm very much into both iconography and design (strictly as an amateur), so I'm always intrigued by the new while pining for the old.
Current hits:
Too many corporate logo changes are change-for-change's-sake, and all three of these appear to be in that boat (maybe not the 3rd, since there was in fact a new corporate identity to build, but, jeez, how uninspiring can you get?).
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