Which megafoodcorp owns which friendly, small, organic brands?
In some cases, it's a matter of acquisition (adding something organic to the portfolio). In other cases, it's a matter of "crafting" something small and cuddly for the public. In either case, nobody'd feel warm and healthy quaffing Coca-Cola organic natural juices -- but slap an Odwalla label on it ...
Not that this is necessarily a bad thing. It doesn't necessarily take away from the "goodness" of the products themselves -- and, if successful, it encourages the parent companies to continue producing organic/healthy stuff.
Still, there's a bit of dissonance that comes about seeing some of the names associated (Heinz owns Celestial Seasonings? Naked Juice is really Pepsi? Mars owns Seeds of Change? Gardenburger is a Kellogg brand?). Welcome to the modern world.
(via BoingBoing)
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So, if it's widely available, the likelihood is it's gone big business, which may mean shacking up with an existing corporation?
SHOCK!
Personal illusions are so difficult to let go of ... :-)
A NY Times article on the same subject, complete with an animated "consolidation" map.
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