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***Dave Does the Blog

Wednesday, 30 January 2008, 10:29 PM
What have you got in your logo?

Sometimes a turn of phrase just grabs you by the nose and drags you along:

Nothing, in the year 2008, can justify the use of a swoosh. Much less a swoosh with gradients and bevels.

 

That's Armin at Brand New, kvetching about Capital One's new logo.

For the record, I agree.  Hideous.  (And I say that as a Capital One customer.)


Filed under :: Big Business :: Media

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