Note to online newsletter adminstrators: If your unsubscribe form is the same as your subscribe form (with a dropdown to select the action), and you require folks to put in a first name, last name, city, state, ZIP, and phone number, in addition to e-mail address, to unsubscribe, you will almost certainly get requests from Mr. UNSUBSCRIBE ME, of NOW, Colorado, who can be reached in the daytime at 303-555-1212.
Just a thought.